Experience Management (XM)

In the 2000s, experience management emerged as a complex field unifying the experiences of brands, employees, products and more. It was acknowledged that generating new experiences for end customers requires designing better experiences for internal players of an organization. Value is created by focusing on the experiences of everyone involved in or affected by a new offer, such as customers, employees, suppliers, and other stakeholders.

Interestingly, what seems to be underrepresented in the field of XM, is the consideration of the experience to be had by Talent or potential New Talent to a given organization. 

If EmployeeXM is just as essential as CustomerXM/ClientXM when considering their impact on the creation of something with great value, perhaps advocating for quality TalentXM would further reinforce said notion of valuable creation!